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Public-facing communication has never been harder. Audiences skim, language proficiency varies, and accessibility standards keep evolving. For municipal services, hospitals, and GGDs, the stakes are even higher: information must be understandable and usable by everyone, including citizens with low literacy, non-native speakers, and people who benefit from audio or visual support.

That’s why we built the Avatar Widget.

Most large organisations already measure content performance — but acting on those insights across channels is still painfully manual. Smartocto gives editors actionable analytics (not just dashboards) and a compound KPI (CPI) to see which stories resonate right now.

Communication teams at large organizations are under constant pressure to deliver timely, high‑quality content across many channels. Yet powerful language models (LLMs) can be expensive or unpredictable if used in isolation. Model cascades provide a more practical alternative. Recent research on LLM cascades shows that simple tasks can be handled by smaller, cheaper models, while only truly challenging problems are escalated to more capable—yet costlier—models.

We’ve partnered with ElevenLabs to bring GDPR-ready, EU-hosted voice cloning to the XS2Content (XS2C) platform. You can now build automated content pipelines that turn existing content into audio—using compliant, consented voice clones hosted in Europe. We’re among the first partners to enable this setup. Pilots are open—and when they’re successful, we connect you directly with ElevenLabs for compliant, production-ready contracts.

Every team sits on a goldmine of untapped content — white-papers, webinars, blog posts, interviews — all with the potential to generate more leads, awareness, and ROI. But most of it just… sits there.

With n8n now embedded in XS2C’s visual builder, teams can run powerful automations—like AI translations or multi-channel publishing—directly inside their content pipelines. It’s automation muscle, made content-smart.