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Communication teams at large organizations are under constant pressure to deliver timely, high‑quality content across many channels. Yet powerful language models (LLMs) can be expensive or unpredictable if used in isolation. Model cascades provide a more practical alternative. Recent research on LLM cascades shows that simple tasks can be handled by smaller, cheaper models, while only truly challenging problems are escalated to more capable—yet costlier—models.

We’ve partnered with ElevenLabs to bring GDPR-ready, EU-hosted voice cloning to the XS2Content (XS2C) platform. You can now build automated content pipelines that turn existing content into audio—using compliant, consented voice clones hosted in Europe. We’re among the first partners to enable this setup. Pilots are open—and when they’re successful, we connect you directly with ElevenLabs for compliant, production-ready contracts.

Last week, Dutch news outlet NU.nl published an article by journalist Rutger Otto on PDC TV’s use of AI-generated commentary during the World Matchplay darts tournament. While the voices used were designed to sound human, they still unmistakably came from a machine. The experiment sparks debate about authenticity, emotion, and the role of AI in live sports broadcasting.

Every team sits on a goldmine of untapped content — white-papers, webinars, blog posts, interviews — all with the potential to generate more leads, awareness, and ROI. But most of it just… sits there.

After over five years, co-founder Richard Otto is leaving XS2Content, the pioneering Dutch AI company. Fellow co-founder Sebastian Plasschaert now takes full ownership, aiming to expand the XS2C platform into a leading SaaS provider of AI automation pipelines for communications.

With n8n now embedded in XS2C’s visual builder, teams can run powerful automations—like AI translations or multi-channel publishing—directly inside their content pipelines. It’s automation muscle, made content-smart.